Tips for Pet Groomers and their Services
With National Pet Week being a central focus this past week, there are some time-saving tips and suggestions for pet groomers to promote their services and expertise. With the average American spending over $53 billion dollars for food, veterinary care, kennels, and more, animals are a costly, yet loved, commodity. As referenced in a recent press release that owners “will show appreciation for their pets with a visit to a pet groomer.”
With increase in business for pet grooming, the following are some helpful tips for professional groomers to keep current and attract additional clientele. Many of these tips are essential basics for any business to maintain longevity and success:
- E-mail Newsletter– This is an ideal way to attract potential current customers with promotions, discounts and additional offers.
- Social Media– It seems every business site now has a fan page, whether you want to promote your business, keep your customers updated with current hours, early closings, and exclusive specials for those who are connected with you on Facebook, Twitter, LinkedIn, and more.
- Web Site– Of course, a website is necessary to promote your business, as not everyone is on social media, and wants to be able to have the option to connect with you outside of Facebook and Twitter.
- Customer Referral– Word-of-mouth has a huge effect on business sales and increasing customer loyalty, so offering incentive to current customers who refer their friends, family and/or colleagues, is an added bonus.